web project worksheet

This worksheet is a useful first step in our web design and development process. We have other means of getting this information and do not require that clients complete this form. It is however a good way to start a conversation about the issues, priorities and requirements of the project. And, for many clients, the process facilitates a thoughtful deliberation about important matters not previously discussed or even considered. This exercise will also ensure a common understanding of the project; produce design results in line with objectives; prevent misunderstandings; and, save time.

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About You

Your Name * :

Your Company * :

Title/Role :

Email Address * :

Phone *:

Your Company

Your Business :

Your Products/Services :

Reasons for the new site :
(Re-branding, promote a new product, etc.)

Business objectives for the new site :
(Improve sales, increase customer satisfaction, etc.)

About your current website

What's working well?

What don't you like?

Visual elements that should be retained
(Logo, color scheme, navigation, etc.)

The New Website Project

Project Timetable :

Projected start date :

Desired completion date :

Anything driving these dates?
( Product launch, trade show, etc.)

Content :

Will the new site re-use any content on the current site?

New content areas?

Timetable for producing new content :

Tone/Personality:
(Corporate, formal, funny, friendly, serious, irreverent, folksy, informative, sales oriented, elegant, edgy etc.) :

Look and feel:
(Primary colors, secondary colors, theme, kind of images, etc.) :

Primary target audience(s):

What should users do on the site?
(Make a purchase, sign up for information, become a member, etc)

Required new features
(Product catalog, online store, multimedia, blogs, forum, content management, etc.)

E-commerce requirements
(Online sales, secure transactions, etc)

Competitor websites: :

Names and urls for your main competitors

What do you like/dislike about these sites?

How should your site be distinguished from these?

Other comparable websites:

Marketing the New Website :

How will most people discover your new website :
(Search engine, print advertising, PR, marketing materials, etc.)

Any special plans to promote the new site?

Why will users return to the site?

Anything Else We Should Know?

Enter the letters shown below. *

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web project worksheet

About You

Your Company

About your current website

The New Website Project