search engine optimization
Search engines, such as Google, Yahoo! and MSN are where most people begin their online search for information. As such, these sites represent a great source of Internet traffic and one of the best sources of leads for any business.
- Over 95% of Internet users have a search engine site as their start-up page
- 55% of all online purchases result from websites found through search engines
- 95% of people do not look beyond the top 20 results
Search Engine Optimization (SEO) is the practice of continually configuring a website so as to improve its search engine rankings. This is an important online marketing tool; a never-ending process which, for the truly committed, involves constant attention and continuous learning.
However, search engine optimization is complex. It is also often incorrectly implemented or ignored altogether by many sites. The process is further complicated by the multitude of SEO optimizers whose brassy online pitches promise high placement but deliver little of value for the time, money, angst and effort expended.
How do people search for businesses like yours?
We will research, analyze and help determine the most relevant and best targeted keywords and phrases for your products and services.
Is your site search engine friendly?
Many websites use techniques that hinder crawling by search engine spiders. Frames and Flash are two examples of design technologies that make it impossible for many sites to rank well.
Is your content optimized for your keywords?
Content is one of the most important factors that search engines use to determine rankings. We will edit or re-write your copy, as necessary, to better focus on the targeted words and phrases.
Who's linking to you?
Popularity and linking are key elements of any search engine optimization program. The more inbound links to your site, the more important it looks and the higher it is ranked by search engines.
Our SEO services are often part of an online re-branding initiative involving a new website, a customized optimization campaign, and other online marketing services. We also continue to support our SEO clients with monthly search engine position reports which enable us to track progress and continually re-optimize their site, as necessary.