Sable Interactive: World Class web development and other Online Marketting Services

link building

an important tool to improve your search engine ranking

Link building is an important component of any internet marketing strategy to build awareness, improve search engine ranking and acquire targeted traffic. It is the process of getting links back to your website from other sites that are relevant to what you do and/or frequented by the people you want to attract. There are many ways to build links. We’ll work with you to develop a customized link building campaign based on your situation, needs, products, services, locale, etc. Our activities will include some of the techniques described below.

1. blog posts

Commenting regularly on (local area) industry related blogs can be a good source of traffic and links for your website. By posting on high-traffic, influential blogs, you are participating in a discussion with many probable clients and prospects who (based on how you represent your business) may be intrigued enough to visit your site to learn more about who you are and what you do.

2. blogger outreach

Blogger outreach involves getting respected bloggers in your industry or region to write about you or perhaps, review your product. In addition to generating buzz about your organization, events, people and issues, these blog posts will also provide links back to your website.

3. local search marketing

The objective of local search marketing is to place your website listing in the top section of local searches on sites such as Google, Yahoo, Bing, local search engines and internet yellow pages. It is one of the most cost-effective online marketing options for small, local businesses.

4. social media

The growing influence of sites such as Facebook, YouTube, MySpace, Twitter, Squidoo, LindedIn and Hubpages makes social media networking an essential part of any online marketing campaign. Social media marketing will help to promote your website in search engines and drive customers and prospects to your calls to action. Satisfied customers may also write about you in their personal blogs with links back to your site.

5. online press releases

Online press releases are a marvelous way to increase the visibility of your news, improve search engine ranking and drive traffic back to your website. These press releases must, of course, be newsworthy, contain links back to your website and feature keyword phrases that are important to your activities. A properly written, optimized, targeted and distributed press release can reach thousands of outlets in a matter of hours, increase the profile of your website and provide inbound links from every site that carries the story about your offer or event.

6. video marketing

Posting short product demo videos on YouTube could be a great way to educate people about your products and generate links and traffic back to your site. Stop telling people about what you do. Show them!

7. directory placements

Online directories are a low-cost way to increase your search ranking and site traffic. Among other things, we will help you to i) identify industry related directories; ii) review the quality and relevance of each; and, iii) submit your profile and links to those that are deemed worthy.

8. article marketing

While not a practical option for many businesses, article writing can be effective for professionals and organizations that primarily provide advice or expert opinion. Article marketing may also be a good strategy for advocacy groups and service organizations. Effective article marketing includes keyword placement, text links and proper syndication, among other things. We will distribute your articles to the best online sources and industry-related publications as well as such as Digg, Mixx and Propeller.