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affordable online marketing

online marketing solutions for businesses of all types and sizes

The web is the most cost-effective marketing vehicle ever invented. Marketers with a serious commitment to the medium can extend their reach; improve customer interaction, satisfaction and retention; and, dramatically grow their businesses for a small fraction of the investment required to achieve similar results in the offline world. These benefits can be particularly dramatic for small businesses with modest resources.

online marketing to serve a wide range of business needs

We support clients with a range of online marketing capabilities that are designed to drive web traffic; generate leads; produce clicks; and, if done well, generate revenues. We are also very focused on the integration of online and offline marketing communications to achieve the maximum impact from both channels.

1. email marketing

Newsletters, special promotions and other regular (and occasional) communications to manage current relationships and win new customers.

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2. search engine optimization

A coordinated program of activities to improve the visibility of your website on Google and the other major search engines.

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3. link building

The process of getting links back to your website from sites that are relevant to what you do and frequented by the people you want to attract.

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4. pay-per-click marketing

Paid online search marketing initiatives to augment your organic (free) search results on Google and the major search engines.

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5. landing pages

These special purpose web pages focus visitors on a particular offer or marketing message and are an integral part of any properly conceived email or pay-per-click campaign.

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6. local search marketing

Most businesses are local so it's extremely important that your brick and mortar business website rank also well in local area searches.

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7. lead generation

Special promotions that are designed to produce qualified leads and help build your online marketing database.

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8. web marketing

Banner ads can still deliver good returns-on-investment in both branding, click-throughs and sales if properly designed, tested and targeted.

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